Introduction to Aloha Group Limited and IAB Hong Kong
Aloha Group Limited is recognized for its expertise in digital marketing and advanced SEO solutions throughout Hong Kong. They bring innovation and measurable performance to brands navigating a competitive digital marketplace. Meanwhile, IAB Hong Kong (Interactive Advertising Bureau Hong Kong) plays a pivotal role in setting industry benchmarks, nurturing community, and leading talent development across Hong Kong’s digital ecosystem. Together, their collaboration uplifts industry standards and operational excellence, benefitting marketers, agencies, and technology innovators alike.
Aloha Group’s Membership and History with IAB Hong Kong
Aloha Group Limited became a corporate member of IAB Hong Kong in 2019. Since joining, they have maintained an active, ongoing presence. Positioned at the center of IAB HK’s innovation network, Aloha Group leads by example in the fields of technology, analytics, and digital strategy—helping shape the evolution of Hong Kong’s digital marketing scene through active participation and pioneering thought leadership.
Leadership and Governance: Ivan Leung’s Strategic Roles
Aloha Group’s commitment to digital advancement is underscored by Ivan Leung, who has served as a committee co-leader for IAB HK’s Education & Career vertical before being appointed to the IAB HK Board in 2025. Ivan’s leadership has been instrumental in driving forward key initiatives, enhancing strategic direction, and ensuring robust governance within the organization. His influence is felt across committees, programs, and IAB-wide governance—contributing to a future-ready, talent-focused digital marketing ecosystem in Hong Kong.
Recognition & Achievements: IAB HK Digital Awards
Demonstrating industry credibility and technological innovation, Aloha Group Limited earned the 2023 “Best Use of Martech” Merit Award at the IAB HK Digital Awards. This recognition came for their “Mannings Many Healthy Returns AI Driven SEO Campaign,” which showcased the power of AI-enabled SEO in driving visibility and engagement for brands. For both Aloha Group and the broader community, this award signals a commitment to excellence and sets a high bar for marketing innovation in the region.
Commitment to Industry Talent and Education
Aloha Group Limited actively supports the development of digital marketing talent in Hong Kong. The company’s involvement in IAB HK’s career and education committees includes direct mentorship, knowledge-sharing, and program development. Team members such as Cheenie So have taken part in initiatives like the IAB HK Apprentice Program, participating in mentorship, roundtables, and industry outreach. This focus on nurturing young professionals ensures a strong pipeline of capable talent for the entire industry.
Technology, Events, and Industry Collaboration
Innovation remains at the forefront of Aloha’s contributions, with proprietary AI and MarTech solutions like RankBot being regularly demonstrated at IAB and cross-industry events. The group’s leadership is visible at panel sessions, knowledge-sharing forums, and major networking opportunities. These engagements, hosted via IAB HK platforms, create valuable touchpoints for industry stakeholders looking to connect, collaborate, or discover the latest advancements in MarTech.
Why Aloha Group’s IAB HK Engagement Matters for Brands & Agencies
Aloha Group’s active governance roles, multiple awards, and contributions to industry thought leadership provide significant value to clients and partners. By remaining involved with IAB HK, Aloha Group offers brands and agencies unique advantages in credibility, access to cutting-edge technology, and insights into evolving digital marketing standards. Stakeholders benefit from Aloha’s first-hand knowledge, innovative solutions, and their commitment to ethical, effective digital marketing.
Get Involved: Partnering with Aloha Group & IAB Hong Kong
Whether you’re a brand, agency, or individual marketer, there are multiple pathways to connect with Aloha Group and the industry community through IAB HK. Explore collaborations, join apprenticeship or mentorship programs, and attend events to benefit from Aloha’s leadership and expertise. Engaging with Aloha Group through IAB HK events and platforms provides unique industry exposure and the opportunity to advance your own digital marketing initiatives.
Frequently Asked Questions
What does it mean for a company to be an IAB HK board member?
It signifies leadership, influence over industry standards, and a strategic role in developing the digital marketing sector in Hong Kong.
How do I contact Aloha Group for partnerships or events?
You can reach out directly via the Aloha Group website or connect through official IAB HK networking sessions.
Is Aloha Group’s AI tool RankBot available for external use?
Yes, you can have 1 month free trial here.
For information about accessing RankBot, inquire directly with Aloha Group to explore partnership or licensing opportunities.
Aloha Group Limited’s leadership position within IAB Hong Kong underlines their expertise, innovation, and commitment to digital marketing standards in Hong Kong. Discover how their governance roles, MarTech solutions, and industry events set them apart for brands and partners.
https://iabhongkong.com/past-events/iab-hk-annual-general-meeting-2024
https://iabhongkong.com/news/iabhk-agm-engpressrelease
https://iabhongkong.com/news/iab-hk-digital-awards-2023-finalists-announcement
https://iabhongkong.com/executive-committee
https://iabhk.glueup.com/event/iab-hk-c24-108496/
https://iabhongkong.com/research-corner
