Recently, Aloha has joined HKSTP OPENHOUSE event to share latest SEO and SEM trends and tactics during unpredictable times:
What are the best practices to reach target audiences and build your brand awareness online? There is no shortcut in digital marketing – the key is to make your website content relevant to the users.
Understanding your consumer and their behaviours is the fundamental step to help you create appropriate content and keywords. Businesses should learn more about your target audience’s interest, search pattern, and how they interact with your content.
Here are the tips to understanding changing customer behaviour as affected by COVID-19, and the latest digital marketing trends and tactics businesses should know:
00:01 – 08:36 Importance of Search in the Ecosystem
08:37 – 11:41 COVID-19’s Impact to Search Behaviour
11:42 – 19:34 SEO & SEM Tactics During Unpredictable Times
19:35 – 21:15 About Aloha