SEO is comprised of a long list of factors including domain authority, on-page elements, site-level elements and website health, off-page elements, user interactions, special Google algorithm rules, brand’s digital presence and more.

Various factors work together to determine a website’s organic presence. In this checklist, you will find a detailed list of 28 elements and key recommendations for:

• Basic elements
• On-page elements
• Technical elements
• Off-page elements

To help you get started with applying the SEO elements, the report includes recommended tools and online resources corresponding to action items.