Search engine algorithms are refined constantly to meet market demands in providing an optimal user experience when searching for proper content. The frequent changes make SEO a continual process of adaptation.
On-Page Optimization – Refining the in-and-outs of the website so it can be indexed and ranked optimally by search engines. This involves page content, structure, internal linkage and page tags.
Off-Page Optimization – Building up page rank by establishing and developing quality inbound links from websites relevant to your own page. This involves external links from various unaffiliated ad credible sources.