As Generative AI reshapes how users find information, marketers are left asking:
– Is Google Search still king?
– How is ChatGPT really being used?
– What’s AI Overview doing to SEO and CTR?We dug into market data, user behavior, and platform shifts across 2024–2025, and compiled it into a 49-page deep-dive.
Inside, you’ll discover:
1. ChatGPT vs. Google usage trends
2. How AI Overview is slashing CTR
3. SEO best practices in the Gen AI era
4. How to get ahead with GEO (Generative Engine Optimization)
