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In recent years, Google’s research team has made significant improvement in the science of language understanding to help the search engine better understand online content
According to Google, marketers and advertisers will not be able to create or edit standalone Gmail campaigns or Gmail ads after July 1, 2021. All
SEO is comprised of a long list of factors including domain authority, on-page elements, site-level elements and website health, off-page elements, user interactions, special Google
Recently, Aloha has joined HKSTP OPENHOUSE event to share latest SEO and SEM trends and tactics during unpredictable times: What are the best practices to
Cutting-edge Marketing Tech To Boost Your Business Sep 29th, 2020 (Live at 2:30pm – 3:30pm) Have you taken advantage of the latest market tech to
This year, Aloha proudly bagged 2 awards presented by Marketing Magazine at their prestigious MARKies Awards 2020 and Agency of the Year Awards 2020. As
Google has announced that as of November 1, 2020, any advertisers that are promoting in the Austria, Turkey and UK regions will begin to be
Google has been beta testing lead form feature on Google Ads extensions since last year, helping advertisers capture leads from their paid search campaigns, available
As a response to the recent stay at home period, in July 2020, Google has announced new features on responsive display ads. The new features
Marketing campaigns cover a variety of paid advertising channels from search, display, social and video. Traditional marketers often put a lot of focus on advertising
Previously, we’ve talked about accessing search query data from Google Search Console. For a well-known brand’s website, there is often too much query data. Some
受疫情影響，遙距工作或服務模式成為新趨勢。在政府早前公佈的第二輪「防疫抗疫基金」下，創新科技署推出總數五億元的「遙距營商計劃」，為期六個月，以支援企業在疫情期間繼續營運和提供服務，開拓遙距業務，轉危為機。
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